LRWA Appoints New Director

The Liquid Roofing and Waterproofing Association (LRWA) has appointed a new director to its board, reinforcing its pledge to maintain and encourage quality standards within the liquid industry.

With more than 37 years’ experience in the liquid roofing market Mark Flello, from Stafford, will work with current LRWA board members to lead the strategic direction of the association.

Starting his career in the laboratories of Evode Ltd, Mark transferred to its subsidiary company, Evode Roofing as a roofing technician, which later became part of Briggs Amasco Ltd.

Now Mark works at Dove Technology Ltd, a company he jointly owns and which manufactures a range of adhesives specifically designed for the flat roofing industry. As a supplier to the liquid roofing sector, Dove Technology holds Associate Membership at the LRWA and Mark brings his wider sector knowledge to the association, being the only associate member on the board.

Mark has also previously played an active role as chairman of ELRA (European Liquid Roofing Association), which changed its name to ELWA (European Liquid Waterproofing Association) in 2005 when he became vice chairman of the ELWA Technical Committee.

Commenting on his new position at the LRWA, Mark said: “I’m joining the board at such an exciting time, with the liquid roofing and waterproofing market growing we’re firmly focussed on raising awareness of the excellent liquid systems and products that are available, and making sure operatives are being trained properly to use them.

“I think the main challenges ahead are combating quality control of those products being sold without any testing or certification which are simply not fit for purpose, and advising contractors on how to make the right choices when specifying systems.

“I’m looking forward to working with the rest of the team at LRWA and bringing my skills to the table.”

Cliff Weston, Chairman of the LRWA, added: “Having Mark on board is vital for the LRWA as he represents the interests of all the Associate Members who supply the liquid industry with key roofing components such as insulation, adhesives and rooflights. Mark is a welcome addition and his knowledge and experience of best practice will prove invaluable.

“The liquid market is growing rapidly and new products are emerging all the time. Our mission at the LRWA is to ensure quality standards are continued to be met and Mark is a key player in enabling us to do this – bringing his energy, enthusiasm and experience along too.”