The Liquid Roofing and Waterproofing Association (LRWA) has announced the appointment of Caitlin Blackburn as its new Marketing and Digital Executive, supporting its continued focus on growth, engagement and industry awareness.
Caitlin joins the team with experience in digital marketing, communications and brand development across the roofing and construction sectors. Her background includes delivering integrated campaigns, developing digital content and supporting effective stakeholder communication.
In her new role, Caitlin will lead marketing and digital activity to raise awareness of liquid roofing and waterproofing solutions, while supporting members through clear and consistent communications. She will also contribute to the promotion of technical guidance, training opportunities and industry events.
Commenting on her appointment, Caitlin said:
“I’m excited to be joining the association and supporting its marketing and digital activity. I look forward to helping raise awareness of liquid roofing and waterproofing solutions and promoting the expertise and professionalism of members across the industry.”
For more information about Caitlin and the wider team, visit the LRWA Our People page.
Sarah Spink added:
“As the liquid roofing and waterproofing sector continues to grow, it’s vital that we invest in marketing resource to help raise awareness, share best practice and ensure the association continues to influence and lead the industry”
Sarah Spink
LRWA Chief Executive Officer
