The Liquid Roofing and Waterproofing Association (LRWA) has announced the appointment of Caitlin Blackburn as its new Marketing and Digital Executive, supporting its continued focus on growth, engagement and industry awareness.
Caitlin joins the team with experience in digital marketing, communications and brand development across the roofing and construction sectors. Her background includes delivering integrated campaigns, developing digital content and supporting effective stakeholder communication. In her new role, Caitlin will lead marketing and digital activity to raise awareness of liquid roofing and waterproofing solutions, while supporting members through clear and consistent communications.
Commenting on her appointment, Caitlin said:
“I’m excited to be joining the Association and supporting its marketing and digital activity. In particular, I look forward to helping raise awareness of liquid roofing and waterproofing solutions across the wider construction sector.
I also want to promote the expertise and professionalism of members across the industry, ensuring their work receives the recognition it deserves. As a result, members can expect clearer, more consistent communication about training opportunities, technical guidance and industry events. I’m looking forward to working closely with the team and the wider membership to support the Association’s continued growth.“
Caitlin Blackburn
LRWA Marketing & Digital Executive
Sarah Spink added:
“As the liquid roofing and waterproofing sector continues to grow, it’s vital that we invest in marketing resource to help raise awareness, share best practice and ensure the Association continues to influence and lead the industry.”
Sarah Spink
LRWA Chief Executive Officer
