CEO of the LRWA
Sarah has worked in the Liquid Roofing Industry since 2006 and has over 19 years experience in Strategic Marketing, has achieved Chartered Status and was awarded a Distinction in the Licentiate exam for the Institute of Roofing.
As CEO, her primary role will be to provide strategic direction to the association as it continues to grow, raising awareness of both the technical and financial benefits of specifying liquid applied waterproofing systems.
Sarah, who previously worked for a leading liquid roofing manufacturer in both commercial and technical roles, joined the LRWA in 2009, and soon became the chair of the marketing committee. She played an active role within the LRWA, and in 2010 spear-headed the rebrand of ELWA (European Liquid Waterproofing Association), to what is now the LRWA. In 2013, Sarah was asked to join the board becoming the youngest and only female director. In March 2017 she was appointed as the first Chief Executive Officer (CEO).
Director of the LRWA, Cliff Weston, said: “We are absolutely delighted to welcome Sarah as CEO of the association. She not only brings her invaluable liquid roofing experience and knowledge, but her passion and enthusiasm for the industry. This is the association’s first CEO which cements our pledge to continue to be the voice of the liquid industry and support all our members and key stakeholders’ interests. We wish Sarah every success in her new role.”